For the last five years, I have been an avid Amazon customer. I must have thousands of products in my home – from Beauty and Personal Care, Home Appliances and Home Decor, Electronics, Computers, Cameras, Vlogging Tripods, Furniture, Clothing, School Supplies, Travel and beach Essentials, supplements, and so much more. I forgot to mention their delicious food and healthy snacks. In my humble opinion, Amazon has the best Amazon products and subscriptions available. It’s hard to keep up with my inventory.

Best Amazon Products and Subscriptions

Between you and me, I am a true Amazon Enthusiast and wouldn’t be caught without it. Without question, customers receive the best Amazon products and subscriptions available. Believe me. Amazon keeps you coming back for more. The Aazon brands offer phenomenal, affordable, long-lasting satisfaction. However, you obviously have to do your research and homework. Shop smarter, not harder. Let’s take a deeper dive into the Amazon philosophy.

The Amazon Philosophy

A Comprehensive Deep Dive

Who They Are

Amazon.com, Inc., doing business as Amazon, is an American multinational technology company engaged in e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence.

Today, Amazon is considered one of the Big Five American technology companies, the other four being Alphabet, Apple, Meta, and Microsoft. Easy Guide to Travel Essentials: Never Leave Home Without Them

As of July 2025, Amazon’s market capitalization is USD 2.36 trillion, making it the fourth most valuable public company worldwide. In 2021, it surpassed Walmart as the world’s largest retailer outside of China, driven in large part by its paid subscription plan, Amazon Prime, which has 200 million subscribers worldwide.

What They Do

Amazon operates across multiple business segments:

E-Commerce & Retail: The company initially started as an online marketplace for books but gradually expanded its offerings to include a wide range of product categories, referred to as “The Everything Store”. As of early 2025, Amazon handles nearly 2.5 billion unique product listings across its global platform.

Amazon Web Services (AWS) continues to lead the cloud infrastructure market, holding a 31% share as the most popular vendor in the cloud infrastructure services market. Next are Microsoft Azure (25%) and Google Cloud (10%).

Amazon Prime: By mid-2025, Amazon Prime membership exceeded 240 million globally. As of May 2025, there are over 220 million Amazon Prime subscribers worldwide, with approximately 180.1 million users in the United States.

Digital Services: The company has multiple subsidiaries, including Amazon Web Services, providing cloud computing; Zoox, a self-driving car division; Kuiper Systems, a satellite Internet provider; and Amazon Lab126, a computer hardware R&D provider. Other subsidiaries include Ring, Twitch, IMDb, and Whole Foods Market.

Why They Are So Popular and Successful

Amazon’s success stems from several key factors:

Customer-Centric Innovation: The company has introduced groundbreaking features such as one-click purchasing, personalized recommendations, and customer reviews, enhancing convenience and trust for millions of users.

Diversified Revenue Streams: Amazon’s business model is an e-commerce model, but over the years, it has made acquisitions and created a portfolio of business models and revenue streams. Amazon’s business model thrives on multiple revenue streams, including e-retail sales, third-party seller revenue, media subscriptions, and AWS cloud services.

Market Dominance: Amazon controlled approximately 38% of the US e-commerce market share in 2024–25. Amazon has a 6.03% share of the US retail market; its online market share is 37.6%.

Innovation & Technology: Amazon has a reputation as a disruptor of industries through technological innovation and aggressive reinvestment of profits into capital expenditures.

Who Created Amazon

Founded in 1994 by Jeff Bezos in Bellevue, Washington, Amazon began as a modest online bookstore. Jeff Bezos remains a significant figure in the company’s history, though current leadership has evolved.

How Long Have They Been in Business

Amazon has been in business for 31 years as of 2025. It opened for business in 1994. The company has experienced remarkable growth from its humble beginnings as an online bookstore to becoming one of the world’s most valuable companies.

What Is Their Business Model

Amazon operates on a diversified business model with multiple revenue streams:

Primary Revenue Sources:

E-commerce Sales: $63.970 billion or 41.1% of Amazon’s YTD revenue from the first quarter of 2025 came from product sales.
Third-Party Seller Services: The third-party seller is the company’s second-largest unit in terms of net sales.
Amazon Web Services (AWS): Revenue from Amazon Web Services or business-to-business (B2B) revenue totaled $107.556 billion in 2024, up 18.5% YoY.
Amazon Prime Subscriptions: Revenue from Amazon Prime subscriptions totaled a record $44.374 billion in 2024, up 10.4% from 2023.
Advertising Services: Amazon’s advertising revenue hit USD 56.2 billion in 2024—an 18% increase year-on-year—making it the third-largest retail ad network behind Google and Meta.

What Are the Statistics

Revenue & Financial Performance:

Amazon’s annual revenue for 2024 was $637.959, a 10.99% increase from 2023.
Amazon generates approximately $1.29B; more recent annual reports suggest an average daily revenue in the ballpark of $1.3–$1.4 billion.
Amazon’s revenue for the quarter ending March 31, 2025, was $155.667, a 8.62% increase year-over-year.

Customer Base:

In 2025, Amazon had over 310 million active users globally.
Global estimates suggest that over 309 million people use Amazon, with more than 200 million of those based in the United States.

Seller Ecosystem:

In 2025, 9.7 million sellers were registered, with approximately 2 million actively selling on Amazon.
1.9 million small- and medium-sized businesses (SMB) sell on Amazon as third-party sellers.

Prime Day Performance:

In 2024, Amazon’s US Prime Day sales reached USD 14.2 billion, an 11.8% increase over 2023.

Pros and Cons of Amazon

Pros:

Massive Selection: Amazon inventory includes over 12 million items; third-party sellers list over 338 million items.
Fast Delivery: Industry-leading logistics and fulfillment capabilities
Competitive Pricing: Aggressive pricing strategies and frequent deals
Customer Service: Strong customer-centric policies and easy returns
Innovation: Continuous technological advancement and service improvements
Prime Benefits: Comprehensive membership program with multiple perks

Cons:

Intense Competition: High competition among sellers on the platform
Rising Fees: Increasing costs for sellers and advertising
Market Dominance Concerns: Potential anti-competitive practices
Impact on Small Businesses: It can overwhelm local retailers
Labor Practices: Ongoing scrutiny of working conditions
Environmental Impact: Packaging and delivery carbon footprint

Are They National or International

Amazon operates globally across multiple continents:

Amazon Prime is available in 23 countries.
In 2023, Amazon earned one billion US dollars in North America compared to only roughly *** billion US dollars internationally.
Sales from North America totaled $387.497 billion in 2024, up 9.83% YoY. International sales totaled $142.906 billion in 2024, up 8.92% YoY.

The company has significant operations in North America, Europe, Asia, and other regions, though North America remains its largest market.

How Many Stores Do They Have

Amazon operates both physical and digital retail presence:

Physical Stores:

Whole Foods Market: Acquired in 2017, with hundreds of locations
Amazon Fresh: Grocery stores in select markets
Amazon Go: Cashierless convenience stores
Amazon Books: Physical bookstores (some locations closed)
Amazon 4-star: Physical stores featuring top-rated products

Logistics Infrastructure:

Amazon operates around 1,200 logistics facilities globally, including 150 fulfillment centers in the US.

What Other Businesses Do They Own

Amazon owns an extensive portfolio of subsidiaries and brands:

Major Subsidiaries:

Amazon Web Services (AWS): Cloud computing platform
Whole Foods Market: Grocery chain
Twitch: Live streaming platform for gamers
IMDb: Internet Movie Database
Ring: Home security company
Audible: Audiobook platform
Amazon MGM Studios: Entertainment production, including Metro-Goldwyn-Mayer studio
Zoox: Self-driving car division
Kuiper Systems: Satellite internet provider
Amazon Lab126: Hardware R&D division

Other subsidiaries include Ring, Twitch, IMDb, and Whole Foods Market. As of May 2025, Amazon owns over 100 subsidiaries and brands spanning various sectors.

How Many Employees Do They Have

Amazon’s total number of employees in 2024 was 1,556,000, a 2.03% increase from 2023. Amazon.com had 1,546,000 employees as of June 30, 2025.

Employee Distribution:

According to the latest data, Amazon employs 1.11 million people in the United States.
Amazon has upskilled over 700,000 employees globally through prepaid education and training programs.

Compensation & Benefits:

Amazon’s new hourly wage is $20.50. According to the latest Amazon quarterly report, the company announced its largest-ever annual investment in US hourly pay of $1.3 billion, making the new hourly wage $20.50.
We offer frontline operations employees in the US an average base wage of more than $22 per hour, and average total compensation of more than $29 per hour when you include the value of elected benefits.

Does Amazon Have Any Competitors?

Yes, Amazon faces significant competition across multiple sectors:

E-Commerce Competitors:

Walmart: Amazon operates in various industry segments, making it challenging to pinpoint a single competitor that rivals the company across all its business areas. However, in the e-commerce domain, Walmart stands out as Amazon’s most significant competitor. Walmart (6.4%), Apple (3.6%), eBay (3%), and Target (1.9%).
eBay: Traditional auction-style marketplace
Target: Retail chain with growing online presence
Alibaba Group: While Amazon is considered a giant in the US, China has its ecommerce behemoth: the Alibaba Group.

International Competitors:

JD.com: Major Chinese e-commerce platform
Flipkart: Leading Indian e-commerce company
Rakuten: Rakuten is a Japanese online retailer. Returning to the e-commerce area, Rakuten, founded in 1997 in Tokyo, Japan, is another major competitor.
Otto: Major European e-commerce platform

Cloud Computing Competitors:

Microsoft Azure: Next are Microsoft Azure (25%) and Google Cloud (10%)
Google Cloud Platform
Oracle Cloud

Streaming Competitors:

Netflix: Netflix, Amazon Prime Video’s biggest competitor.
Disney+
Apple TV+
HBO Max

Market Share Context: Amazon is the leading e-commerce retailer in the US, with a 37.6% share. However, the competitive landscape remains dynamic with each competitor leveraging unique strengths to challenge Amazon’s dominance in their respective markets.

This comprehensive overview provides insight into Amazon’s philosophy, operations, and competitive landscape as of 2025. The company continues to evolve and expand its influence across multiple industries while facing increasing competition and regulatory scrutiny.

Amazon’s Other Promotions and Subscriptions

Amazon Baby Registry

“Welcome Baby, Welcome Joy!”

“Build the Perfect Baby Registry with Everything You Need for Your Bundle of Joy”

Join Now! (❁´◡`❁)

Expectant parents, prepare for your little miracle with Amazon’s Baby Registry – the ultimate one-stop destination for all your baby essentials! From cribs to car seats, diapers to developmental toys, create a comprehensive wish list that friends and family can easily shop from anywhere.

Description:

Amazon Baby Registry is a free service that allows expectant parents to create personalized gift lists featuring everything needed for their new arrival. The registry includes completion discounts, easy returns, and group gifting options for larger items.

Why You Should Subscribe:

FREE to create and maintain
15% completion discount on remaining items after your shower
Universal registry – add items from any website
Group gifting for expensive items like strollers and cribs
Easy returns and exchanges
Mobile app convenience for on-the-go management

Target Audience:

Expectant parents (typically ages 20-45)
New parents within first year
Friends and family of expecting couples
No age restrictions for registry creation

Why I Recommend This:

As someone who understands the overwhelming nature of preparing for a baby, Amazon Baby Registry simplifies the entire process. The completion discount alone can save hundreds of dollars on essential items you still need after your baby shower.

Outstanding Features:

Thank you List Manager for tracking gifts and sending notes
Babylist integration for items from multiple retailers
Price tracking alerts for wishlist items
Quantity suggestions based on expert recommendations
Prime delivery ensures quick arrival of urgent needs

Be Ready to Celebrate the In-Coming Blessing! (✿◡‿◡)

This isn’t just a registry – it’s your parenting preparation toolkit! The peace of mind of knowing everything you need is organized, tracked, and deliverable within days is invaluable for new parents.

How to Join:

Visit amazon.com/baby-reg or download the Amazon app
Click “Create a Baby Registry”
Add your due date and baby details
Start adding products to your list
Share your registry link with friends and family

Amazon Wedding Registry

“Say ‘I Do’ to Your Dream Registry!”

“From Kitchen Essentials to Honeymoon Funds – Everything for Your New Chapter”

Future Users

Newlyweds, transform your special day into the foundation for your dream home! Amazon Wedding Registry offers everything from traditional China patterns to modern smart home devices, plus unique options like honeymoon funding and experiences.

Description:

Amazon Wedding Registry is a comprehensive platform where engaged couples can create wish lists featuring home goods, experiences, and even cash funds. With millions of products available, couples can register for everything they need to start married life.

Why Customers Should Subscribe:

FREE registry creation
10% completion discount on remaining items
Universal registry capability
Group gifting for high-ticket items
Wedding planning tools and checklists
Thank you list management

Target Audience:

Engaged couples (typically ages 22-40)
Wedding guests seeking gift ideas
Anyone planning commitment ceremonies
No age restrictions

Why I Recommend This:

Having helped many couples plan their perfect registries, Amazon Wedding Registry offers unmatched variety and convenience. The ability to add experiences and fund your honeymoon alongside traditional gifts makes it incredibly modern and practical.

Outstanding Features:

Honeymoon and experience funding
Wedding planning timeline tools
Guest messaging system
Multiple registry combination from different stores
Post-wedding registry maintenance for anniversary gifts

Indulge in the Matrimonial Celebration! 💒

This registry platform revolutionizes wedding gifting! Instead of receiving five toasters, couples get exactly what they need for their new life together. The honeymoon fund feature alone sets it apart from traditional registries.

How to Join:

Go to amazon.com/wedding or use the Amazon app
Select “Create Wedding Registry”
Enter wedding date and couple information
Browse categories or use the planning checklist
Share registry details on invitations and wedding websites

Amazon Prime Video Subscription

“Stream Your Way to Entertainment Paradise!”

“Unlimited Movies, Series, and Originals That Will Transform Your Viewing Experience”

Entertainment enthusiasts, unlock a world of premium content with Amazon Prime Video! From award-winning originals like “The Boys” and “The Marvelous Mrs. Maisel” to blockbuster movies and exclusive sports, your perfect night in awaits.

Description:

Amazon Prime Video is a premium streaming service offering thousands of movies, TV series, documentaries, and exclusive Amazon Originals. Available standalone or as part of Amazon Prime membership, it provides entertainment across all devices.

Why Customers Should Subscribe:

Exclusive Amazon Originals not available elsewhere
4K Ultra HD and HDR content quality
Download capability for offline viewing
Multiple user profiles for family sharing
Prime member benefits when bundled
Live sports and events coverage

Target Audience:

Entertainment lovers (ages 16+)
Families seeking diverse content
Cord-cutters replacing traditional TV
Students and young professionals
Age restriction: 18+ for account creation, parental controls available

Why I Recommend This:

After testing multiple streaming platforms, Prime Video consistently delivers the best value. The exclusive content quality rivals Netflix, and if you’re already a Prime member, you’re getting incredible entertainment bang for your buck.

Outstanding Features:

X-Ray feature for actor and trivia information
Watch Party for virtual viewing with friends
IMDb integration for ratings and reviews
Multiple language subtitles and dubbing
Rent/buy new releases within the same app

Justification: 📺

Prime Video isn’t just another streaming service – it’s an entertainment ecosystem! The original programming quality is Emmy-worthy, and the convenience of having everything in one app makes it essential for any serious viewer.

Value for Customers:

Standalone: $8.99/month
Free trial available
Student discounts are often available
Bundle savings with a full Prime membership

How to Join:

Visit amazon.com/primevideo or download the Prime Video app
Click “Start your free trial”
Choose the standalone or Prime bundle option
Enter payment information
Start streaming immediately across all devices

Amazon Music Unlimited

“Your Soundtrack to Life, Unlimited!”

“100+ Million Songs, Zero Interruptions, Infinite Possibilities”

Music lovers, elevate your audio experience with Amazon Music Unlimited! Access over 100 million songs, exclusive podcasts, and high-definition audio quality that brings every beat, every note, every emotion directly to your soul.

Description:

Amazon Music Unlimited is a premium music streaming service offering an extensive library of songs, albums, playlists, and podcasts. With multiple plan options and high-quality audio streaming, it caters to every musical taste and listening preference.

Why Customers Should Subscribe:

100+ million songs ad-free
HD and Ultra HD audio quality
Offline downloads for any song
Alexa voice control integration
Multiple device streaming
Exclusive content and early releases

Target Audience:

Music enthusiasts (all ages)
Alexa device owners
Fitness and workout enthusiasts
Commuters and travelers
No age restrictions with parental controls

Why I Recommend This:

As someone who lives and breathes music, Amazon Music Unlimited delivers the perfect combination of variety, quality, and convenience. The Alexa integration makes discovering new music effortless, and the audio quality rivals premium competitors.

Outstanding Features:

Spatial Audio with Dolby Atmos
Unlimited skips and song selection
Personalized playlists based on listening habits
Lyrics display for sing-alongs
Car mode for safe driving navigation

Give it a Test Drive! 🚗

This isn’t just background music – it’s your personal concert hall! The audio quality transforms any space into a premium listening environment. For Echo device owners, it’s absolutely essential.

Value for Customers:

Individual Plan: $10.99/month
Prime Member Discount: $8.99/month
Family Plan: $15.99/month (6 accounts)
Student Plan: $4.99/month
Echo-only Plan: $3.99/month

How to Join:

Go to music.amazon.com or download the Amazon Music app
Select “Try Amazon Music Unlimited”
Choose your preferred plan
Complete account setup
Start streaming immediately on any device

Amazon Audible Subscription

“Transform Your Commute into University!”

“500,000+ Audiobooks That Turn Dead Time into Growth Time”

Knowledge seekers and story lovers, revolutionize how you consume content with Audible! Turn your daily commute, workout routine, or evening walk into an immersive learning and entertainment experience with the world’s most extensive audiobook library.

Description:

Audible is Amazon’s premium audiobook service offering over 500,000 titles including bestsellers, exclusive content, and original productions. Members receive monthly credits to purchase audiobooks they own forever, plus access to exclusive deals and content.

Why Customers Should Subscribe:

Monthly credit for any audiobook (regardless of price)
Keep books forever even after cancellation
30% discount on additional purchases
Exclusive member sales and deals
Original audio content not available elsewhere
Whispersync integration with Kindle books

Target Audience:

Busy professionals (ages 25-55)
Students and lifelong learners
Commuters and travelers
People with reading difficulties
Fitness enthusiasts
Age requirement: 18+ for membership

Why I Recommend This:

After using Audible for years, I can confidently say it’s transformed my productivity and entertainment. The ability to “read” while driving, exercising, or doing chores has literally doubled my book consumption and expanded my knowledge exponentially.

Outstanding Features:

Variable playback speeds (0.5x to 3.5x)
Sleep timer for bedtime listening
Bookmark and note-taking capabilities
Car integration with most vehicle systems
Celebrity narrators and author-read books

Enhance Your Wisdom! 📚

Audible isn’t just an audiobook service – it’s a life optimization tool! The time you’re already spending on routine activities becomes valuable learning and entertainment time. It’s the closest thing to adding extra hours to your day.

Value for Customers:

Audible Plus: $7.95/month (Plus catalog access)
Audible Premium Plus: $14.95/month (includes monthly credit)
Annual plans available with savings
Free trial typically includes 1-2 free books

How to Join:

Visit audible.com or download the Audible app
Click “Start your free trial”
Choose Plus or Premium Plus membership
Browse and select your first audiobook
Download the app and start listening anywhere

Overall Campaign Success Tips:

Cross-Promotion Opportunities:

Bundle registry services with Prime benefits
Highlight how entertainment subscriptions enhance downtime during baby prep
Suggest audiobooks for wedding planning education

Seasonal Timing:

Baby Registry: Target expecting parents 6-8 months before due dates
Wedding Registry: Peak engagement season (November-February)
Entertainment Services: Back-to-school, holiday seasons, New Year resolutions

Call-to-Action Phrases:

“Start your free trial today!”
“Create your registry in minutes!”
“Join millions of satisfied subscribers!”
“Transform your daily routine!”
“Don’t miss out on exclusive member benefits!”

These Amazon Products are at your beck and call. There is something for everyone. Join us and let Amazon do the heavy lifting for you. Meanwhile, back at the ranch, free up some extra time for yourself. Watch a soul-grabbing movie on Prime in the meantime.

Here are Links:

Amazon Baby Registry https://amzn.to/4mc9Koe

Amazon Wedding Registry https://amzn.to/3JhRPOP

Amazon Prime Video Subscription https://amzn.to/4mbGSwv

Amazon Music Unlimited https://amzn.to/4mpNGr0

Amazon Audible Subscription https://amzn.to/4oKfpUW

Your Blue Gene Team

(w) mybluegenes.com

(e) rachele@mybluegenes.com